Atlanta Photographer - The Rise of the Branding Photo Session & How it Can Grow Your Business
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There's far more to building a business than chasing numbers. Company culture is a significant factor that contributes to how productive your employees are as a whole. Team Building comes in many different forms, and one of the most effective is getting everyone together for corporate and branding photo sessions. I know getting everyone together is no easy task. It’s like herding cats.
Not sure where to start? Don't worry, we've got you covered.
Let's take a look at everything you need to know about the benefits of a corporate photo session.
Paint The Best Picture of Your Employees
Whether we like it or not, physical appearance plays a large role in our society. Many attributes come into play when meeting someone for the first time (even down to the shape of your face...actual real studies have been done on this. I know, right?)
Your employees are no exception, and your potential customers will often consider their appearance before choosing to do business with you.
For example, a company website with poor quality employee photos (or no photos at all!) will portray an image of a business that doesn't have employees worth showing off. This could then lead people to think that your company's practices are subpar. We don’t want that now, do we? No, we don’t.
If you're taking individual pictures of your employees (or photographs of separate teams), your photographer will be able to advise what to wear and/or avoid in terms of clothing, hair, makeup, etc.
Improve Your Company Image
Take a moment to think of your favorite brand, no matter what it may be. More often than not, that company will have a page that showcases their employees in some way.
Show your prospective clients and customers WHO your company is. Seeing smiling friendly faces will instinctively make them more comfortable with your brand and make it easier to develop a relationship.
Branding Photo Sessions for Your Workers
There's a substantial difference between a photo of an employee working (typing, speaking, etc.) and a professional headshot taken during a photoshoot. While they both have their uses, a headshot portrays someone in a way that's difficult to capture through forms of other photography.
The increased intimacy is perfect for an employee bio page and offers your audience a more in-depth look at who works for your company.
Additionally, your employees will also be able to use these headshots for any side projects or portfolios they have, which is something they're sure to be grateful for.
Humanize Your Brand
It can be easy to become one of the thousands of companies that seem more like automated machines rather than brands run by real people. This is especially true for companies that operate mostly online or don't typically come face-to-face with clients.
Unfortunately, not having a way to show your audience who's on the other side of the phone or screen can create a disconnect that's difficult to overcome through other means. While your brand voice, tone, activism, etc. play a significant role in giving your brand personality, images are often the ultimate decider.
Steve Jobs, for example, was the face of Apple for years and was a crucial figure in the company's success. While this isn't to say that Apple would've performed significantly worse (Google doesn't have a brand ambassador in the same manner), the association of a human image with the company helped Apple's performance.
Most people want to buy from someone they trust, and displaying your company's humanity is the perfect way to take a step toward building that trust.
Photo Content Is Shareable
People love to share pictures and videos, especially when they're of something interesting. Bloggers, in particular, are often fond of writing articles like 'The Most Fun Companies to Work For.'
Having corporate photos that uniquely represent your brand is a great method to get people talking about your company. An experienced photographer will be able to help you come up with exciting concepts that are captivating yet still appropriate for your brand.
If you consider it a viable option, you could even add a bit more personality to photos of your teams or individual employees. Allowing your workers to take pictures with their pets, for example, will go a long way in establishing a friendly and approachable atmosphere.
Although it's not something that should be anticipated, having your content gain traction on social media could exponentially increase your company's success overnight.
In turn, this will lead to increased revenue in the future. Cha-ching.
Deciding on a Corporate Photo Session Can Seem Difficult
But it doesn't have to be.
With the above information about in mind, you'll be well on your way toward booking the best branding photo sessions possible and driving your company culture forward.
Want to learn more about how we can help? Feel free to get in touch with us today.